How to write a good ad

            How to write a good ad?

 

    To write a good ad, you first need to be charged with positive)

    Typically, in all ads, the first thing visitors see is a photo and a headline.

    Then the introduction, and only then the ad text itself.

    Ads are searched for by categories and parameters. Therefore, it is important - the first is to choose the right heading for the ad, then - the second - to think over all the characteristics and parameters of the ad in order to fill out as much as possible, then - the third - to choose a good title photo and only in the fourth place to come up with a colorful headline. And fifth - do not forget to select the keywords by which this ad will be searched when composing an ad.

    So

1. Heading

2. Parameters

3. Photography (photos)

4. Title

5. Keywords

6. Introduction

7. Text

8. Price (if any)

9. Contacts

    We will not go into the first three points, because they depend on your ad and what you want to show, but let's dwell on the title in more detail.

    The headline is the front door of the ad.

    Think over the title well, the main theses that it should contain:

1. Be short

2. Contain words that capture the essence, but catch the eye (for example, "new", "discovery", "discount", "required")

3. The title should reflect the appeal only to the audience to whom you are addressing and express the meaning of the content (for example, "house by the sea", "work for students", "English from scratch", "losing weight in 10 days")

4. A good headline should be as short as possible and clearly state what you want, for example, to buy or sell (a bad example is “Buy a motorcycle”, “Sell an echo sounder”, a good example is “Buy a used motorcycle from Yamaha”, “Sell a lowrance echo sounder X52, good condition. "

    We make an attractive introduction.

1. Here, too, it should be short.

2. Think over the purpose - for whom it is, what benefits it promises. Describe it.

3. Simplicity and availability. Short and simple phrases.

4. A bit of humor and visualization or shocking appeal.

(for example - "Do you like the sea? Fresh air and the sound of the surf? We have a wonderful summer cottage on the second line from the water")

    The ad text itself may already be larger, but then it must contain a comprehensive description of what you want to offer.

    Don't use abbreviations.

    Separate information using paragraphs.

    Do not forget about specifics and do not be misled.

    Focus on "your" listener.

    And no matter how much a person listens, he always wants to see. Don't forget about the photos.

    If there is a price, it is better to indicate it.

    Try to end your ad with a call to action (for example, "You found what you were looking for. Come now!")

    Be original and don't forget to include contacts)